Books:

• Pratkanis, A. R., & Aronson, E. (2001). Age of propaganda: The everyday use and abuse of persuasion (rev. ed.). New York: W. H. Freeman.

Journal Articles:

• Greenwald, A. G., & Pratkanis, A. R. (1988). On the use of "theory" and the usefulness of theory. Psychological Review, 95(4), 575-579.
• Greenwald, A. G., Spangenberg, E. R., Pratkanis, A. R., & Eskenazi, J. (1991). Double-blind tests of subliminal self-help audiotapes. Psychological Science, 2(2), 119-122.
• Horvitz, T., & Pratkanis, A. R. (2002). A laboratory demonstration of the fraudulent telemarketers' 1-in-5 prize tactic. Journal of Applied Social Psychology, 32(2), 310-317.
• Pratkanis, A. R., Eskenazi, J., & Greenwald, A. G. (1994). What you expect is what you believe (but not necessarily what you get): A test of the effectiveness of subliminal self-help audiotapes. Basic & Applied Social Psychology, 15(3), 251-276.
• Pratkanis, A. R., & Farquhar, P. H. (1992). A brief history of research on phantom alternatives: Evidence for seven empirical generalizations about phantoms. Basic & Applied Social Psychology, 13(1), 103-122.
• Pratkanis, A. R., & Greenwald, A. G. (1993). Consumer involvement, message attention, and the persistence of persuasive impact in a message-dense environment. Psychology & Marketing, 10(4), 321-332.
• Pratkanis, A. R., & Turner, M. E. (1999). The significance of affirmative action for the souls of white folk: Further implications of a helping model. Journal of Social Issues, 55(4), 787-815.
• Pratkanis, A. R., & Turner, M. E. (1996). Persuasion and democracy: Strategies for increasing deliberative participation and enacting social change. Journal of Social Issues, 52(1), 187-205.
• Pratkanis, A. R., & Turner, M. E. (1996). The proactive removal of discriminatory barriers: Affirmative action as effective help. Journal of Social Issues, 52(4), 111-132.
• Rucker, D. D., & Pratkanis, A. R. (2001). Projection as an interpersonal influence tactic: The effects of the pot calling the kettle black. Personality & Social Psychology Bulletin, 27(11), 1494-1507.
• Santos, M. D., Leve, C., & Pratkanis, A. R. (1994). Hey buddy, can you spare seventeen cents? Mindful persuasion and the pique technique. Journal of Applied Social Psychology, 24(9), 755-764.
• Turner, M. E., & Pratkanis, A. R. (1998). A social identity maintenance model of groupthink. Organizational Behavior & Human Decision Processes, 73(2-3), 210-235.
• Turner, M. E., & Pratkanis, A. R. (1998). Twenty-five years of groupthink theory and research: Lessons from the evaluation of a theory. Organizational Behavior & Human Decision Processes, 73(2-3), 105-115.

Other Publications:

• Pratkanis, A. R., & Greenwald, A. G. (1989). A sociocognitive model of attitude structure and function. In L. Berkowitz (Ed.), Advances in experimental social psychology, Vol. 22. (pp. 245-285). San Diego, CA: Academic Press.